Heifferon, B., & Brown, S. C. (Eds.). (2008). Rhetoric of healthcare: Essays toward a new disciplinary inquiry. Cresswell, NJ: Hampton Press.

  • Barton, E. & Marback, R. The rhetoric of hope in the genre of prognosis (pp. 15-32).
  • Segal, J. Z. “Female sexual dysfunction” and a rhetoric of values (pp. 33-50).
  • Heifferon, B. Pandemics and/or pandemonium (pp. 51-74).
  • Martins, D. S. Diabetes management, the complexities of embodiment and rhetorical analysis (pp. 75-90).
  • Mebust, M. R., & Katz, S. B. Rhetorical assumptions, rhetorical risk: Communication models in genetic counseling (pp. 91-114).
  • Bernick, P., Bernhardt, S. A., & Cuppan, G.. (2008). The genre of the clinical study report in drug development (pp. 115-132).
  • Popham, S. L. As if good writing mattered: A rhetoric of pragmatism in health care business letters (pp. 133-48).
  • Reynolds, J. F. The rhetoric of mental health care (pp. 149-159).
  • Emmons, K. “All on the list”: Uptake in talk about depression (pp. 159-182).
  • Dinolfo, J. Seeing and re-viewing the human body: Reflections on the rhetoric of medical videography (pp. 181-202).
  • Zerbe, M. J. From the frontiers of IMRAD: Non-traditional medical research in two cancer journals (pp. 203-220).
  • Detweiler, J. To design a doctor(ate): Negotiating professional identities in a new clinical-doctoral program (pp. 223-244).
  • Ariail, J., & Smith, T. G. Concept analysis: Using an academic nursing genre for writing instruction in nursing (pp. 243-264).